Creative Ways to Earn from Content Marketing
Most newbie bloggers would think that content
marketing means having a blog that earns money, producing Ezine Articles-like
posts, or having an email auto-responder. Content marketing is more than that.
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Image by mohamed Hassan from Pixabay Creative Ways to Earn from Content Marketing |
It is actually about using your creativity and
know-how to make something valuable, and turning that important entry as a
marketing tool to sell your product or promote your services. In fact, there
are various ways on how you can take advantage of the power of content
creatively.
Write a Series of Blog Posts
One of the many things you can do with content
marketing is to create a series of blog posts. Take Copyblogger’s Content
Marketing 101 series for example. It posts a series of entries that has
something to do with content marketing. This showcases how much you know about
a certain topic, and it also encourages your readers to come back for more.
Send Newsletter to Existing Readers
Sending newsletter to your existing readers is
another way to leverage your brand with the power of content. In fact,
newsletters that were sent directly to your existing readers is great for
building loyalty and better repeat business.
Write a Special Report or White Paper
It is also helpful if you can create a special
report or white paper that solves your readers’ biggest problem or that answers
their question in an interesting way. This is also a great time to show how
much you know about your audience and your industry, and convince your readers
that you can help them and deliver their needs. The same with newsletter, white
papers are great for building loyalty and better repeat business.
Create a Free Course
Another way to earn through content marketing is
creating a free course, but don’t just give any course. Offer something that
will be really useful for your readers—something that will entice them to
subscribe to your email newsletter or RSS feed. If you can deliver your
audience’s needs, there’s a big chance that they will follow your posts and
even share your content with their friends and family.
Create Video Tutorials for Your Blog
Content comes in many forms, and these include
video. It will also be helpful if you can create video tutorials or turn some
of your posts into short clips. That way, you can promote your blog into
another segment of your potential market. After all, majority of Internet users
have short attention memory span, and videos are a great way to catch their
attention and redirect them to your posts.

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