Creative Ways to Earn from Content Marketing

Most newbie bloggers would think that content marketing means having a blog that earns money, producing Ezine Articles-like posts, or having an email auto-responder. Content marketing is more than that.

 

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Creative Ways to Earn from Content Marketing

It is actually about using your creativity and know-how to make something valuable, and turning that important entry as a marketing tool to sell your product or promote your services. In fact, there are various ways on how you can take advantage of the power of content creatively.

 

Write a Series of Blog Posts

One of the many things you can do with content marketing is to create a series of blog posts. Take Copyblogger’s Content Marketing 101 series for example. It posts a series of entries that has something to do with content marketing. This showcases how much you know about a certain topic, and it also encourages your readers to come back for more.

 

Send Newsletter to Existing Readers

Sending newsletter to your existing readers is another way to leverage your brand with the power of content. In fact, newsletters that were sent directly to your existing readers is great for building loyalty and better repeat business.

 

Write a Special Report or White Paper

It is also helpful if you can create a special report or white paper that solves your readers’ biggest problem or that answers their question in an interesting way. This is also a great time to show how much you know about your audience and your industry, and convince your readers that you can help them and deliver their needs. The same with newsletter, white papers are great for building loyalty and better repeat business.

 

Create a Free Course

Another way to earn through content marketing is creating a free course, but don’t just give any course. Offer something that will be really useful for your readers—something that will entice them to subscribe to your email newsletter or RSS feed. If you can deliver your audience’s needs, there’s a big chance that they will follow your posts and even share your content with their friends and family.

 

Create Video Tutorials for Your Blog

Content comes in many forms, and these include video. It will also be helpful if you can create video tutorials or turn some of your posts into short clips. That way, you can promote your blog into another segment of your potential market. After all, majority of Internet users have short attention memory span, and videos are a great way to catch their attention and redirect them to your posts.