3 Tips For Bloggers: How To Pick The Right Affiliate Products And Promote Them
As a blogger, it’s pretty likely that from time
to time you will mention products and services in your writing. When you do
this you have the opportunity to link to places that sell that particular
product or service.
A fantastic way to make money on your blog is by
using affiliate marketing which basically means that when you mention a product
like this, you earn a commission if someone buys the product via your link.
Recently I’ve seen a lot of bloggers taking this
approach to monetizing their websites and while it’s good to see affiliate
marketing taking off in this way I’m also worried about how many bloggers get
it wrong.
There’s a good and bad way to do affiliate
marketing and today I want to give you 3 tips, based on my experience as an
affiliate marketer, on how to pick the right affiliate products and promote
them to your audience.

Image by Gerd Altmann from Pixabay
3 Tips For Bloggers How To Pick The Right Affiliate Products And Promote Them

3 Tips For Bloggers How To Pick The Right Affiliate Products And Promote Them
Tip #1: Make Sure Your Audience Wants It
Knowing Your Blog AudienceThis is an affiliate
marketing 101, the customer has to have the desire to purchase the product or
service you’re recommending.
Even better is when they’re just about falling
over themselves to buy the product. Nothing helps your conversion rate more
than motivated buyers and a better conversion rate means less traffic to make
the same money (or making more money for the same traffic if you prefer to look
at it that way).
When selecting products to promote your
audience’s desires should be top of mind.
As bloggers, we have a certain duty to maintain
the implicit trust that our audiences grant us.
You don’t want to erode that trust by picking
products that aren’t related to your niche and trying to ram them down their
throats.
Tip #2: Make It Un-boring
Depending on your niche, your range of products
to promote might be quite boring. It’s your job to make them un-boring, so what
can you do to jazz it up?
Sometimes if you put on a bit of a show it can
make even the most boring product sound exciting to potential customers.
Here are four tips you can use to make your
affiliate offers un-boring:
Do a great killer demo – nothing gets peoples
attention more in the pre-purchase phase than a demo of the product or service
in action. Why do you think those 5-minute infomercials do so well? When you
select products to promote thinking about how you could possible demo it so that
it’s more likely to keep people’s attention.
Collect and report on statistics – when someone
is doing research to buy a product they are collecting all sorts of
information. Can you make a comprehensive report on every bit of statistics you
can find about that product? These kinds of things really help with the buying
decision and it’s a great way to attract people that are nearly ready to buy.
Film a video review – videos are a great way to
add a new dimension to your review. It could simply be a great way to demo the
product or service, but I say take it one step further and either make it into
a second review to post on your blog or even a video version of your text
review.
Show various use cases – if you can show people
how they can use the product or service before they buy it you’re helping them
discover the benefits of it. This is a very powerful motivator.
Tip #3: Always Reinforce Trust
Trusting in Your Blogging TeamA blogger survives
by their audience having reinforced trust in their recommendations. Is the
product you are promoting trustworthy?
Here’s a quick test you can use:
Ask yourself, would you be happy to genuinely
recommend these products to your audience under your own name?
If the answer is no in any way or you have a gut
feeling that it might sound a bit scammy then it’s better to not promote it as
an affiliate (by the way, that doesn’t mean you shouldn’t review it). If you’re
not willing to put your name on it, then steer clear.
Trust is a fickle thing and one poor
recommendation can mean your audience loses faith in your ethics as a blogger.
It’s better to promote products and services that you know your audience will
love and that you love to promote.
Conclusion
Picking the right products and knowing how to
promote them is something you need to practice over and over.
While it’s good to have the above tips as a
guide the reality is that you need to test different affiliate offers and get
feedback from your audience. Every blog audience is different and will respond
differently.
I hope these tips have really helped you
monetize your blogs. As a blogger, you have an amazing opportunity to use
affiliate marketing to make a real difference in people’s lives and line your
pockets at the same time.

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