12 Simple SEO Steps to Rank #1 on Google Search Engine
Plenty of people don’t really get how to do
search engine optimization. Even a lot of the professional SEO specialists out
there are so caught up in their mathematical manipulations that they forget the
basics. There are twelve steps to doing solid, long-lasting SEO, and they’re
not all that hard.

Step 1:
Do a comprehensive keyword analysis. You should have a list of keywords that’s between 20 to 40 words long. These keywords will tell you how people are looking for your topic. You may not use all of them specifically in metatags, at least not at first, but it’s a good idea to have them so you have a good idea of what people are looking for most.
Step 2:
Write a decent website in HTML. You
should have at least thirty pages to start with before expecting to get
visitors in any quantity whatsoever. These thirty pages should be quality
information, not a catalog of product descriptions. Provide plenty of
background and context on the core subject of your website.
Step 3:
Write metatags for each individual page
on your website. These metatags should have the four or five keywords that
define the page in question, along with an eye-catching title and description.
Titles and descriptions don’t show up directly on your page, but they do show
up in the search engine results pages. Considering that the results page is
where a visitor decides to visit your website or not, the title and description
have to get people to want to click.
Step 4:
Set up a traffic analytics program on
your website. A good analytics program tells you where people are going, what
they’re doing, how they’re getting to your site, and how long they’re staying.
All of this is valuable information when trying to maximize your site’s appeal
and ease of use.
Step 5:
Submit your site to search engines. This
gets your site indexed more quickly by the search engine spiders and gets you
quicker results. In order to get maximum results, you may want to create or get
an accurate XML sitemap before doing the submissions.
Step 6:
Get quality inbound links. You can do
this by asking people you know nicely, by participating in communities, or by
waiting for the high-quality information you’re providing to serve someone else
as a reference. This last is, of course, the slowest.
Step 7:
Start a blog, and update it religiously.
You don’t have to do it every day, but you should at least do it every week.
That’s the only way you’ll build a loyal following that looks forward to your
new content. Of course, if they’re not on the same server, your blog and your
website should be interlinked. If you can’t write yourself, hire a professional
SEO copywriter to do your writing.
Step 8:
Publish SEO articles and SEO press
releases about your core topic that will lure people into your website. The
idea is to provide quality, relevant information that will make readers want to
know more. Again, these should be high quality, well written, and informative
articles. They should also lead to specific landing pages, not all to your home
page. For example, if you’re providing information about one of your products,
the link at the bottom should go to your product page, not your home page.
Readers aren’t going to go navigating your site in order to find your product.
Step 9:
Get listed in directories that
specifically cater to your particular product or service. Some themed
directories will let you list for free, some charge a small fee. Be careful to
only do this with quality directories. Having a link on a link farm will only
get you blasted by the search engines.
Step 10:
Maintain your website. Get a program
that will check for broken links every so often, and fix them promptly. If you
have too many glitches on your server, your visitors will fly away like so many
migrating birds.
Step 11:
Resubmit your website’s updated sitemap
every time you make an addition or move a page. This both allows the search
engines to offer up-to-date information to their users, which they like, and
you become more trustworthy to your customers because they can see that
someone’s home, so to speak.
Step 12:
Provide a contact form of some kind on
your website so that your customers can talk to you. Don’t do a “squeeze page”
where a visitor has to give up an email address before he or she can read the
rest of the site, but do provide something through which people can make
comments or ask for more information.

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