Article marketing is one of the best ways to boost your online business. Writing and posting quality articles can engage readers and make them want to visit your website and see what you have to offer. Continue reading for some tips on how to maximize your article marketing efforts to increase your profits.
1. Write catchy, interesting titles that will grab your readers’ attention.
Part of article marketing is getting people to actually read your articles. When viewers see all of the results of an internet search, your titles should grab their attention and make them want to read more. One easy trick is to use an interesting question. People can’t help wanting to know the answer, so they will click to read your article.
2. Keep your article goals in mind when writing.
The most important goal is to drive traffic to your website, and even more importantly, your squeeze page. The squeeze page is your offer, the product or service that you are promoting. Once readers view your article, make visiting the squeeze page their logical next step.
3. Use a good tool to do your keyword research.
You can use free tools such as Google’s keyword tool, or paid tools such as Market Samurai. Including relevant keywords in your articles is an important part of article marketing, because the search engines need to know what your content is about so they can return it in relevant searches.
4. Choose topics that are hot or currently trending and find creative ways to write your articles around them.
Look at trending topics on sites such as Tumblr or Delicious. You can also use sources such as Yahoo Answers to identify common or popular questions in your niche. Use this information as inspiration for your articles.
5. Keep submitting your articles to more article directories.
This is a great way to get more exposure. You can also pay a small fee to have articles submitted for you. Some people hire a virtual assistant to help them, while others find help through sites like Fiverr. Of course, you can always do the submissions yourself.
6. Make it a priority to write each and every day.
This is important because you need to keep fresh content coming so that you can get continued attention from both your readers and the search engines. Keep a list of topics to write about so that you always have something to go to if you cannot find inspiration on demand.
7. Keep your focus on one niche at a time.
If you spread your time and efforts across several different niches, it will show in the depth and type of information that you write about. If you focus on one niche, it will be much easier for you to develop deeper knowledge and provide more meaningful content to your readers. This helps you build trust and credibility, which are important keys in converting readers into customers.
8. Keep at it. Article marketing, like other marketing programs takes time.
Resist the urge to give up if you do not see results quickly. It could take up to a year for your traffic to build critical mass. This is another reason why it is important for you to continue writing new content often.
Article marketing is a proven, effective way to drive traffic to your site. However, many people do not stay with it long enough to reap the rewards. Have appropriate expectations, stick with it and you can make article marketing work well for you and your online business.