Article marketing is one of
the best ways to boost your online business. Writing and posting quality
articles can engage readers and make them want to visit your website and see
what you have to offer. Continue reading for some tips on how to maximize your
article marketing efforts to increase your profits.
1. Write catchy, interesting titles that will grab your readers’ attention.
Part
of article marketing is getting people to actually read your articles. When
viewers see all of the results of an internet search, your titles should grab
their attention and make them want to read more. One easy trick is to use an
interesting question. People can’t help wanting to know the answer, so they
will click to read your article.
2. Keep your article goals in mind when writing.
The
most important goal is to drive traffic to your website, and even more
importantly, your squeeze page. The squeeze page is your offer, the product or
service that you are promoting. Once readers view your article, make visiting the
squeeze page their logical next step.
3. Use a good tool to do your keyword research.
You
can use free tools such as Google’s keyword tool, or paid tools such as Market
Samurai. Including relevant keywords in your articles is an important part of
article marketing, because the search engines need to know what your content is
about so they can return it in relevant searches.
4. Choose topics that are hot or currently trending and find creative ways to write your articles around them.
Look
at trending topics on sites such as Tumblr or Delicious. You can also use
sources such as Yahoo Answers to identify common or popular questions in your
niche. Use this information as inspiration for your articles.
5. Keep submitting your articles to more article directories.
This
is a great way to get more exposure. You can also pay a small fee to have
articles submitted for you. Some people hire a virtual assistant to help them,
while others find help through sites like Fiverr. Of course, you can always do
the submissions yourself.
6. Make it a priority to write each and every day.
This
is important because you need to keep fresh content coming so that you can get
continued attention from both your readers and the search engines. Keep a list
of topics to write about so that you always have something to go to if you
cannot find inspiration on demand.
7. Keep your focus on one niche at a time.
If you
spread your time and efforts across several different niches, it will show in
the depth and type of information that you write about. If you focus on one
niche, it will be much easier for you to develop deeper knowledge and provide
more meaningful content to your readers. This helps you build trust and
credibility, which are important keys in converting readers into customers.
8. Keep at it. Article marketing, like other marketing programs takes time.
Resist
the urge to give up if you do not see results quickly. It could take up to a
year for your traffic to build critical mass. This is another reason why it is
important for you to continue writing new content often.
Article
marketing is a proven, effective way to drive traffic to your site. However,
many people do not stay with it long enough to reap the rewards. Have
appropriate expectations, stick with it and you can make article marketing work
well for you and your online business.
